Common
Questions

What does 505 Research do?

505 Research designs and builds the complete system that takes a buyer from first awareness of a business to a signed agreement: the advertising, the content, and the follow-up process after an inquiry is submitted.

In a long sales cycle, most revenue is lost in the gaps between those components rather than within any one of them.

The founder spent his career persuading people to commit five- and six-figure sums to intangible investments. 505 Research converts that experience into a documented system owned by the client, so that results do not depend on any single individual.

What is the founder’s background?

The founder, Marco Tripalo, began his career in corporate banking, working on large corporate credit facilities, and subsequently moved into real estate private equity, where he raised capital for private real estate offerings.

He has raised millions in equity from accredited investors across more than two dozen institutional real estate assets, and managed the advertising that supported those raises. A fuller account is on the about page.

Is the “research” in the name meaningful?

It describes the working method. Recommendations begin with published research on buyer behavior and with the client’s own figures. The founder’s experience informs how that research is interpreted rather than substituting for it.

The distinction is relevant when selecting a firm. Advice that rests on nothing more than one individual’s opinion should be treated with caution, regardless of who that individual is, and a large part of the industry operates on exactly that basis. Examples of the research are on the research page.

Does 505 Research work in my industry?

505 Research is industry-agnostic.

The signals that lead a buyer to commit a significant sum to an investment offering apply across industries: a long decision, several people involved, and a buyer who must trust the firm before there is anything tangible to evaluate.

If a sale typically closes in a single call on the basis of a price and a specification sheet, 505 Research is unlikely to be the right fit.

Who operates the system once it is built?

That is the client’s decision, and it can be changed later. 505 Research can build the system and hand it over, build and operate it, or build it for the client’s team to operate while remaining engaged to monitor results.

In every case, the system is held in the client’s name from the first day: the accounts, the tracking, the creative, and the contact list. If the engagement ends, nothing is switched off and nothing has to be rebuilt.

The conventional arrangement makes leaving expensive. This one makes leaving inexpensive, which is what keeps the incentives aligned.

What does the client own at the end?

Everything: ad accounts, tracking, pixels, creative, the contact list, the CRM configuration, and the documentation. All of it is held in the client’s name from the first day.

This is unusual, and the reason is worth understanding. A client who would have to start from zero is a client who continues to pay. When the account belongs to the client, the conversion history and audiences accumulate on the client’s side and continue to do so after the engagement ends.

The client retains all of it, whether or not the engagement continues.

Is there a minimum advertising budget?

There is no minimum. Marketing does not depend solely on an advertising budget, and the plan is built around whatever figure is available.

If no figure has been set, that is common, and establishing one is part of the engagement. It is derived from what a single client is worth, how many are required, and what must happen in between.

A smaller budget results in a narrower plan, and a narrower plan still works. If the figures indicate that paid advertising is not the best first use of the money, the client is told so before any spending begins.

How is the work priced?

Defined work is quoted at a fixed price, agreed in writing before anything begins. Ongoing work is billed month to month, with no minimum term and no notice period.

There is no rate card, because the same type of engagement can represent very different amounts of work, and the price is determined during the first conversation. Advertising spend is paid by the client directly to the platforms and never passes through 505 Research. Typical cost ranges are published on the engagements page.