Evidence-Based Marketing and Sales
Advertising, content, branding and sales systems, built on published research and measured results rather than industry convention.
What 505 Research Builds and Operates
505 Research designs and operates advertising, content, branding and sales systems for companies that sell high-value products and services. Every recommendation is grounded in published research and measured performance data, rather than industry convention. That work falls into three practice areas, supported by in-house production, and each can be engaged independently or as part of an integrated program.
Google, Meta, LinkedIn and YouTube ads · Retargeting and display · Audience research · Ad creative and copy · Landing pages · Conversion tracking · Attribution and measurement · Budget allocation · Ongoing campaign management
Field documents and white papers · Essays and articles · Email programs and newsletters · Website copy · Sales collateral and decks · Branding and visual identity · Website design and development · SEO
Sales process design · Lead response standards · CRM selection and setup · Software stack · AI and automation · Booking and intake · Pipeline reporting · Revenue forecasting · Outbound and cold outreach
Video · Photography · Graphic design · Print · Illustration · Presentation design · Any production work the practice areas above require
Every engagement is scoped in writing and priced before work begins. Because the same type of engagement can represent significantly different amounts of work, pricing is determined on a per-project basis. Typical ranges are published on the engagements page for reference.
How Your Buyer Decides Whether to Spend Serious Money With You
This eighteen-page document examines eight common reasons a buyer declines to proceed at the final stage of a purchase. Each reason is traced to a primary source, including SEC filings, shareholder letters, and peer-reviewed studies, and each can be verified within your own business.
You will receive the document immediately, followed by a quarterly letter. No other communications will be sent, and you may unsubscribe at any time.