Marco Tripalo

Marco graduated from the University of California, Santa Barbara with a degree in economics and began his career in corporate banking at PNC, one of the largest banks in the US. He was part of a division of the bank that underwrote and managed eight-figure asset-based loans to middle-market and large-cap corporations. His job was to oversee the financial health and solvency of those borrowers, then recommend whether the bank should keep lending and on what terms.

He subsequently moved into the real estate investment industry, where he raised capital for institutional private equity offerings. Over that period he worked with hundreds of accredited investors and raised equity capital across more than two dozen assets, primarily multifamily and self-storage portfolios, along with credit vehicles and a number of specialty transactions. He also managed the advertising that supported those raises, from creative development and audience targeting through landing pages and conversion tracking to the follow-up sequence after a form was submitted.

505 Research was founded in response to a gap in marketing for the investments and financial services industries. The incentives across marketing are poorly aligned with client outcomes, and there is very little reliable guidance available to professionals who are skilled in their own field but did not come up through sales and marketing. Those professionals still need to bring a product to market, and most of what is offered to them is of limited value.